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The American Society of Travel Advisors (ASTA), the world's leading association of travel professionals, is the global advocate for travel agencies, the travel industry and the traveling public. We champion ethical and traveler-friendly practices and policies at every level of government and throughout the travel and hospitality industry. Our members are all bound by a shared code of ethics.

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OUR EXCLUSIVE

TRAINING AND EDUCATION

ASTA's specialized courses range from legal issues and marketing to artificial intelligence. There’s also a wide array of travel advisor fam trips, training and certifications with significant ASTA member discounts on all programs.  

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PLAN YOUR TRIP

USING A TRAVEL ADVISOR

Planning a trip today can be complicated and time confusing. Travel advisors are here to help. If you’re ready to pack your bags and you know where you want to go, submit our form to connect directly with a travel advisor.

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BECOME

A TRAVEL ADVISOR

Are you looking for a career with high growth potential? The pandemic has made consumers increasingly appreciative and aware of the benefits of working with a travel advisor so their services are more in demand than ever.

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Featured News

From travel tips and trends to hands-on advice from ASTA members and media coverage of the industry, here are some of our favorite stories.

  • The American Society of Travel Advisors Introduces VeriVacation: A New Consumer Lead Generator Exclusively for Verified Travel Advisors

    The new consumer tool will accompany a broad consumer awareness campaign, promoting trusted guidance by elevating ASTA Verified Travel Advisors.

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  • Selling Sustainable Travel

    Tourism Cares fosters authentic community-led experiences and makes them accessible via travel advisors.

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  • Sponsored Content : A holiday message from Gary C. Sadler, Executive Vice President of Sales & Industry Relations for Unique Vacations Inc.

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  • The American Society of Travel Advisors (ASTA) Urges Revisions to the Terms of Disney’s 2025 Travel Agency Designation Agreement

    New insurance coverage requirements fail to consider an agency’s size, sales volume, or other individualized factors.

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  • Cruise Matchmaking: How to Score The Perfect Pairing

    Insight from cruise savvy travel advisors on how to determine what your client wants and how to find the cruise ship that's the best match.

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  • Louisiana Travel Advisors’ Voice is Heard: No New Sales Tax on Services

    This decision marks a major win for Louisiana’s travel advisors who expressed deep concerns about the impact such a tax could have had on their businesses.

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  • Federal Court Strikes Down Department of Labor’s Final Rule on Overtime

    Court Ruling Provides Relief to Travel Businesses, Reverting Overtime Thresholds to 2019 Levels

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  • The Travel Advisor Industry’s Most Influential Strategize Plans for the New Administration, Air Travel Competition

    An urgent gathering of the nation’s largest travel management companies discussed the impact of the election and outlined priorities for the joint DOJ and DOT Request for Information (RFI) regarding airline competition before year’s end.

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  • Sponsored Editorial - Sandals® Resorts: Open A World of Good

    Make a difference on your next vacation to a Sandals Resort by participating in a Sandals Foundation Island Impact Tour.

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  • Why Do I Have to Keep Explaining This?

    15 Things Travel Advisors Wish Their Clients Knew

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  • ASTA’s Mentoring Program Wins 2024 Magellan Gold Award

    This achievement celebrates ASTA’s unwavering commitment to nurturing the next generation of travel advisors and leaders by fostering growth, learning, and community.

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Attend one of our

UPCOMING EVENTS

ASTA events bring together the best minds in the industry. It is where Travel Agency Professionals, convene for inspiration, education, and entertainment. Browse through the series of upcoming events below and register now to start expanding your knowledge.

  • 12-16March
    River Cruise Expo 2025

    Join us in Vienna to experience more than a dozen river cruise ships. WAIT LIST ONLY

    Register Now
  • 20-22May
    Travel Advisor Conference 2025

    The only industry event focused on the skills and insights you need to grow your travel business.

    Register Now
  • 23-27August
    Caribbean Showcase 2025

    Experience all things Caribbean with ASTA in Ocho Rios, Jamaica.

    Register Now
  • 17-20September
    Travel Masters 2025

    This invitation-only event with supplier executives and agency owners will be held in Ireland.

    Register Now
  • 06-08October
    Legislative Day 2025

    Join us on Capitol Hill for the most important advocacy event of the year

    Register Now
  • 03-04November
    Premium Business Summit 2025

    ASTA Premium Members gather to discuss the most important issues facing the industry.

    Register Now
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Our Supportive

Proud Partners

We are grateful to our most supportive partners, ASTA Proud Partners. Recognizing how important travel advisors are to their success, these companies invest their time and resources to support ASTA’s mission and ensure a healthy and robust travel agency distribution channel.

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American Society of Travel Advisors

123 N Pitt St, Ste 400, Alexandria, VA 22314 U.S.A.
800.ASK.ASTA

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